Issue 39 · Tennis / Software
The Booking Stack Is the Club
What operators should compare when court management platforms all promise the same calendar.
By Nina PatelClub systems strategist8 min read
Begin with the member journey
The best evaluation starts at discovery and ends after the match. Count taps, dead ends and staff interventions rather than feature-list checkmarks.
Price the exceptions
Waitlists, guest rules, coaching blocks and weather credits reveal the real quality of a system. Ask vendors to demonstrate your messiest week.
Own the relationship
Exportability, messaging permissions and reporting access matter as much as a polished interface. Your operating data should remain useful beyond one contract.